Transforming Customer Journey With Salesforce Customer 360

“Information is the oil of the 21st century, and analytics is the combustion engine.”- Peter Sondergaard, Senior VP, Gartner ResearchSource: http://www.thestaffingstream.com/2014/09/11/information-is-the-oil-of-the-21st-century/Focusing on the organizational transformation from the inside-out, customer-facing channels'…

Continue Reading Transforming Customer Journey With Salesforce Customer 360

Leverage Sales Forecasting with Salesforce Einstein AI

Predictive analytics allows user to make predictions about unknown future events and is an extension of advanced analytics. Evaluating present data and making predictions adopts varied approaches from machine learning,…

Continue Reading Leverage Sales Forecasting with Salesforce Einstein AI

Why do retailers need eCommerce re-platforming?

Change is inevitable. And so is the retail industry. Merchants are getting new options due to changes and improvements in technology. Technology advances rapidly, the eCommerce site you built a…

Continue Reading Why do retailers need eCommerce re-platforming?
How Salesforce Social Studio can boost Social Commerce
Salesforce Social Studio

How Salesforce Social Studio can boost Social Commerce

Wondering how to increase social media presence and serve your customer better? In this digital age, social media is a crucial component of your sales and marketing strategies. Using various…

Continue Reading How Salesforce Social Studio can boost Social Commerce

Optimizing Commerce with Salesforce Commerce Cloud

More than 2.6 bn people search on the internet for product and services. So, to stay competitive, retailers are incorporating multiple channels into their sales. In the last 20 years,…

Continue Reading Optimizing Commerce with Salesforce Commerce Cloud

Clicks but No Conversion? Know What to Fix

The average eCommerce store typically sees its conversion rate hovering around the 2-3% mark.  But your goal isn’t to be average, right? So, let’s take a look at some of…

Continue Reading Clicks but No Conversion? Know What to Fix

E-Commerce Testing in 2020: What you need to know?

What is E-commerce testing? The testing of any online shopping/e-commerce application to identify, rectify and prevent any errors can be called as E-commerce testing, the main intention being to ensure…

Continue Reading E-Commerce Testing in 2020: What you need to know?
Why do you choose Financial Service Cloud over Sales cloud?
Salesforce Financial Service Cloud

Why do you choose Financial Service Cloud over Sales cloud?

What’s the difference between standard Salesforce vs Financial Services Cloud? Or “What are other organizations like ours doing that we are not?” are common queries of clients. But how familiar…

Continue Reading Why do you choose Financial Service Cloud over Sales cloud?