Market Smarter and
Be More Effective
ETG upgrades your B2B and B2C Marketing by optimizing Marketing Cloud and Pardot implementations to elevate your goals for connecting with your target customers. By now, all Marketing Automations systems provide basic personalization. ETG unifies all your business systems, integrating them with Marketing Cloud (formerly ExactTarget) rapidly, creating a unified 360-degree view of your consumers. By integrating these data systems, ETG increases the effectiveness of Salesforce’s built-in Einstein AI to discover new segments, gain new insights, identify the likeliest consumers to engage, and predictive power recommendations — all automatically.
- ETG Optimizes your use of the Salesforce Journey Builder Create 1-to-1 consumer journeys across all channels and departments.
- ETG helps you focus on your clients : building consumer-centric marketing campaigns Build a single, comprehensive view of each consumer to power 1-to-1 journeys.
- ETG shows you how to connect every interaction : Integrate every touchpoint and experience with your brand across advertising, marketing, commerce, sales, service, and apps.
- ETG helps you make the most of Google Analytics 360 : Get the most from your marketing insights while driving smarter engagement.