ETG upgrades your B2B and B2C Marketing by optimizing Marketing Cloud and Pardot implementations to elevate your goals for connecting with your target customers.
By now, all Marketing Automations systems provide basic personalization. ETG unifies all your business systems, integrating them with Marketing Cloud (formerly ExactTarget) rapidly, creating a unified 360-degree view of your consumers.
By integrating these data systems, ETG increases the effectiveness of Salesforce’s built-in Einstein AI to discover new segments, gain new insights, identify the likeliest consumers to engage, and predictive power recommendations — all automatically.
Bottom line:With ETG as your Partner, you’ll Market Smarter, and be More Effective.